The phrase refers to urgent and significant information originating from or pertaining to the city in Rowan County, Kentucky. Such announcements typically involve events of immediate consequence and widespread interest to the local population. For example, reports of a major traffic accident, a severe weather event, or a significant community announcement could be categorized under this descriptor.
The timely dissemination of information regarding impactful incidents within a community is crucial for public safety, awareness, and preparedness. Historical context reveals that access to rapid communication has consistently proven vital in mitigating potential harm and fostering community resilience during times of crisis or significant change. Accurate and prompt reporting contributes to informed decision-making and promotes civic engagement.